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SENIOR SOCIAL MEDIA SPECIALIST - OC HYBRID - 10027750
Irvine, CACity of Hope is an independent biomedical research and treatment center for cancer, diabetes and other life-threatening diseases.
Founded in 1913, City of Hope is a leader in bone marrow transplantation and immunotherapy such as CAR T cell therapy. City of Hope’s translational research and personalized treatment protocols advance care throughout the world. Human synthetic insulin, monoclonal antibodies and numerous breakthrough cancer drugs are based on technology developed at the institution. AccessHope™, a wholly owned subsidiary, was launched in 2019 and is dedicated to serving employers and their health care partners by providing access to City of Hope’s exceptional cancer expertise.
A National Cancer Institute-designated comprehensive cancer center and a founding member of the National Comprehensive Cancer Network, City of Hope is ranked among the nation’s “Best Hospitals” in cancer by U.S. News & World Report and received Magnet Recognition from the American Nurses Credentialing Center. Its main campus is located near Los Angeles, with additional locations throughout Southern California and in Arizona.
Join the transformative team at City of Hope, where we're changing lives and making a real difference in the fight against cancer, diabetes, and other life-threatening illnesses. City of Hope’s growing national system includes its Los Angeles campus, a network of clinical care locations across Southern California, a new cancer center in Orange County, California, and treatment facilities in Atlanta, Chicago and Phoenix. Our dedicated and compassionate employees are driven by a common mission: To deliver the cures of tomorrow to the people who need them today.
We have an exciting opportunity to join our Orange County Digital Marketing Team as a Senior Social Media Specialist. The Senior Social Media Specialist is a key member of the Digital Marketing team and will play a critical role in the success of City of Hope’s marketing, awareness and fundraising initiatives. The Senior Social Media Specialist’s primary responsibility is to grow and manage our social media community and increase engagement across all our social media channels. He/she will be responsible for developing social marketing campaigns, curating and creating content, tracking, reporting and optimizing efforts in our social channels, and the day-to- day management of our social media communities in collaboration with other teams. He/she will also be responsible for training and coaching content contributors and other social media page/account owners across the institution.
As a successful candidate, you will:
- Day-to-day management of social media communities, including, but not limited to, Facebook, Twitter, YouTube, Instagram, LinkedIn, blogs, Flickr and Yelp; monitor, moderate and manage chatter and conversations; identify and pacify negative sentiment and comments when possible.
- Use social tools to manage, schedule and monitor posts.
- Use social listening and brand reputation tools to track, analyze and respond to conversations about the City of Hope brand online as well as competitors.
- Manage social media communications calendar, with content from contributors throughout the organization.
- Curate and create content, including copy writing, photography and videography, content sourcing and aggregation, and web graphic design; work with other departments on all aspects, as needed.
- Develop content production schedule; develop processes and workflows to maximize content output with available resources.
- Properly brand existing and new profiles in all main social networks (Facebook, Twitter, Instagram, LinkedIn, etc.), improve existing City of Hope social profiles; develop guidelines for use by departments to complement existing employee social media guidelines.
- Produce and manage reporting and analytics of all social media activity, including daily, weekly, monthly and quarterly reports.
Your qualifications should include:
- Bachelor’s Degree
- At least 5 years of experience managing medium to large social media communities; 2 years of experience as a Web designer/producer; 3 years of Web/online marketing experience; 3 years of client management experience.
City of Hope is an equal opportunity employer. To learn more about our commitment to diversity, equity, and inclusion, please click here.
To learn more about our Comprehensive Benefits, please CLICK HERE.